Freedom in Simplicity

SUB LIBERI is an online clothing brand from Uruguay, inspired by the elegance and timeless appeal of minimalist fashion. Founded by two brothers in 2022, SUB LIBERI merges South American creativity with European sophistication, delivering high-quality, versatile pieces that celebrate freedom and individuality. Our collections are designed for those who value simplicity, comfort, and sustainable fashion choices, making each garment not just an item of clothing but a statement of personal style.

From the heart of Montevideo, we aspire to make an impact on the global fashion scene by offering thoughtfully designed pieces that reflect our commitment to quality, sustainability, and the empowerment of our customers.

Mission

Our mission is to redefine minimalist fashion by creating timeless, high-quality clothing that empowers individuals to express their true selves. We strive to combine the elegance of clean design with sustainable practices, offering versatile pieces that stand the test of time. SUB LIBERI is dedicated to bringing a touch of Uruguayan spirit to the global fashion industry while championing ethical production and environmental responsibility.

Vision

SUB LIBERI envisions becoming a leading name in the global fashion industry, recognized for its commitment to timeless style, sustainability, and ethical practices. We aim to inspire a movement towards conscious fashion, where simplicity meets sophistication, and every piece tells a story of freedom and individuality. Our goal is to expand our reach beyond borders, connecting with like-minded individuals who value quality, authenticity, and the beauty of minimalist design.

Values

• Simplicity: We believe that less is more. Our designs are clean, elegant, and timeless, offering a sophisticated approach to everyday fashion that transcends trends.
• Freedom: SUB LIBERI embodies the freedom to express oneself without limitations. Our clothing is designed to empower individuals, providing versatile pieces that adapt to every lifestyle and occasion.
• Sustainability: We are committed to reducing our environmental impact by using eco-friendly materials, ethical manufacturing processes, and sustainable packaging. Our goal is to make responsible fashion accessible to all.
• Quality: Every SUB LIBERI piece is crafted with attention to detail, using high-quality fabrics and expert tailoring. We prioritize durability and comfort, ensuring that our garments not only look good but feel good too.
• Authenticity: Rooted in Uruguay, SUB LIBERI celebrates its heritage by embracing local talent, artisans, and sustainable suppliers. We take pride in creating a brand that reflects our unique identity and values.
• Innovation: We constantly seek new ways to improve, innovate, and evolve. From embracing new technologies to exploring sustainable solutions, SUB LIBERI is dedicated to pushing the boundaries of minimalist fashion.
• Community: We believe in building a strong community around our brand, connecting with our customers, and supporting local artists and makers. SUB LIBERI is more than just clothing; it’s a lifestyle that embraces creativity and collaboration.